Consumer Feelings: The Next Frontier in Market Research
In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first...
Month: July 2019
Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?
Digital transformation is racing across the business world with such vigor that it's impossible for companies not to...
How Consumers Feel About Brands' Use of AI
Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able...
5 Ways SaaS Providers Can Prevent Customer Churn
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new...
5 Ways SaaS Providers Can Prevent Customer Churn
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new...
Email Opens by Time of Day
The most popular time to read emails is in the morning, according to recent research from Litmus. The report was based...
It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]
It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But...
The Big List of 103 Marketing Thought Leaders, by Category
I stepped off stage at Dreamforce to a long line of people with questions. Some were asking for copies of my...
B2B Vendors Need To Play Catch Up In A “B2E” World
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in...
B2B Vendors Need To Play Catch Up In A “B2E” World
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in...
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