29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
"Everybody writes, but not everybody writes well," MarketingProfs' Ann Handley is fond of saying. And it's true....
Month: August 2019
A Better Way to Gauge Sales Lift: Closed-Loop Measurement
A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most...
Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
The lure of cultural tentpoles is nearly impossible for brands to ignore. What is a cultural tentpole? "A major...
Programmatic Media Buying: A Marketer's Guide
Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the...
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes, a...
When B2B Buyers Value Vendor Salespeople
Most B2B buyers say they want to hear from sales representatives when products have complex configurations, when...
How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on...
Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]
Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience:...
SEO Isn't an Exact Science… Here's What Marketers Can Do About That
Marketers usually discuss SEO and content marketing from a single perspective of driving key performance indicators,...
Do You Speak B2B Marketing?
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more...
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