Month: December 2019

Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand...

This is the first in an occasional series of articles—actually, transcripts of podcasts—by MIT instructor...

To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated....

Most B2B marketers expect their firms' 2020 marketing spend to be roughly the same as it was in 2019, according to...

There is a clear trend of B2C brands that once existed only online opening physical locations: Everlane, Glossier,...

The warning signs of a recession are all around. Economic growth slowed down earlier this year, Treasury yields are...

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us,...

The role of marketing has undoubtedly evolved, as has the customer experience. Signing on the dotted line is now just...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use...