Month: January 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel,...

Having a good grasp of your marketing efforts' effect on revenue can seem difficult. Data related to marketing often...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has...

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and...

If "be where your customer are" is good advice for marketers—and it most likely is—then social media is a...

Not long ago, content marketing was all about launching a website, posting on blogs, and circulating emails to new and...

There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that...

CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision...

Business travel—seeing the world and enjoying great food, all on the company's dime—is great, right?...

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across...