Month: February 2020

Fully 75% of B2B marketers who have used content marketing successfully say they have been able to use it to build...

Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the...

Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length,...

From segmentation to email, A/B-testing, and website analytics, marketers use data in every facet of their roles. And...

Everywhere you look, artificial intelligence is being touted as a solution for just about all digital aspects of...

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest...

How can you ensure that your team members—or, more generally, all those at your company, employees and execs...

Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies,...

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal...