Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead)
The CRM market seems to be reaching saturation. But that's all about quantity. Quality is another story: Only 18% of...
Month: February 2020
How to Win a Price War (And Prevent Future Ones)
Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the...
How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide range of goals, including...
How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid
How is your loyalty program doing these days? If it isn't thriving, the four issues discussed in this article could be...
Identity Marketing: How Can Companies Relate to Customers' Changing Identities?
Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages...
Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future
Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
Agile Workflow | How It Helps Marketers Deliver Personalized Experiences
Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming...
Metrics for Measuring Transactional Email Success
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to...
Qualitative Research: Even More Important in the Age of Big Data
Every year, companies invest billions in data, analytics, and technology to better target and predict customer...
The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]
Great user interaction (UI) is built on frictionless UX, and online forms that marketers use tend to stand in the way...
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