Month: April 2020

Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly...

AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content...

Particularly in ABM, offline engagement tactics--such as B2B direct mail--can make an impression and differentiate you...

A customer journey map helps businesses see their products and processes from a customer’s point of view....

The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on...

The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches...

Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they...

Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations,...