Month: November 2020

Successful demand generation relies on effective content and reliable data--but marketing content can stagnate, and...

For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However,...

B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases,...

Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population,...

LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method...

Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how...

In a rapidly changing world, B2B marketers are taking on a new, consultative role--that of solutions architect. Here...

Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design...

Mistakes in marketing are inevitable, but too many can ruin your budget. Here are seven common pitfalls that are easily...

That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event,...