Month: November 2020

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research...

It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing--and, with it, the...

Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to...

Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research...

What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much--especially...

Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user...

Successful demand generation relies on effective content and reliable data--but marketing content can stagnate, and...

For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However,...

B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases,...

Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population,...