Month: December 2020

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and...

The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with...

Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff...

Senior digital marketers say their top areas for capability improvement in the year ahead are personalization,...

Branding and direct response marketing must work together. Marketers should therefore understand the key differences...

As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People...

Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content....

The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable...

What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close...

The pandemic has given B2B marketers an opportunity to become better marketers--and build stronger marketing teams--by...