Month: April 2021

The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and...

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of...

Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from...

If you want to prove Marketing's worth to your executives, you have to think in their terms--that is, sales, profit,...

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually...

Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you...

You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio...

Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly...

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply...

Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From...