Month: April 2021

Cold sales outreach has lost popularity with B2B marketers, but that doesn't mean the technique is obsolete: You just...

The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to...

Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on...

Most business videos are less than two-minutes long, according to recent research that benchmarks video types,...

Every business function has its specialized vocabulary, but marketing terms are often vague or undefined--or their...

The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market...

What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a...

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive...

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined...

Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can...