Month: May 2021

Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can...

Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This...

Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed...

Most B2B marketers say they do not spend enough time on content amplification, according to recent research from...

Data-based insights, including sales metrics, are crucial in B2B marketing--but which types will rise above the level...

Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But...

B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management,...

How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation....

What is connectivity, and why is it important in marketing and customer experience? Check out the findings of Widen's...

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts...