Author: gadimova

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over...

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior...

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the...

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a...

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know...

Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center...

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk...

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full...

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and...

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete...