Author: gadimova

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel,...

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and...

There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that...

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across...

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in...

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into...

What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to...

I love account-based marketing (ABM). I’ve been running ABM teams for some time and...

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us,...

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers...