7 Tips for Using Email to Build Client Loyalty

Many brands put a lot of their marketing efforts into getting new customers— and understandably therefore. But acquisition isn’t enough. Clients who make an one-time purchase refuse to necessarily come back for more. If you want clients to return, you have to make your brand unforgettable by giving them the experience they really feel they deserve. Taking the extra making your customers happy is the secret in order to them loyal.

You are able to build customer loyalty in a variety of ways, but email marketing is one of the best. That may sound surprising and counterintuitive to those of us who don’t like spammy marketing emails. Yet, email will be the Number 1 activity upon mobile phones, and strategic email marketing— done effectively— is one of the best methods to retain a loyal customer bottom.

Here are seven ways to make sure your email program encourages preservation and loyalty.

1 . Know your customers

The first step in creating email messages that build customer loyalty would be to know your customers, AKA your target audience. As well-written and persuasive while you might think your emails are usually, you won’t attract customers if your email messages don’t speak directly to your market.

One of the most effective ways to understand your clients is to build buyer personas. Hard an abstract representation of your perfect customer, a buyer persona is founded on actual customer data and researching the market. To make your buyer personas appear to be real customers, you should consider giving them the name, a gender, a job, an income figure, and other relevant attributes that the target customers possess.

Hubspot’s MakeMyPersona tool is a helpful platform for beginning your customer persona brainstorming. Once you create those people personas, you can tailor your electronic mails accordingly.

second . Start from a clean slate

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Yoav Vilner is co-founder of Ranky , a startup marketing company. He is also a tech blogger, development hacker, and startup marketer.

LinkedIn: Yoav Vilner

Twitter: @YoavVilner

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