The digital landscape these days is so vast and fast-paced that will brands need to adapt quickly when they don’t want to be left behind. It was previously that blogs were the way to make content on the Internet, but now we are residing in a visual world, and movies are the jewels in the content overhead.
Video marketing provides evolved to become one of the most important marketing tools, not only because it’s a good way to deliver a message but also because it enables you to really connect with your audience— and everything in just a few seconds.
Movies help customers’ decision to purchase an item: 64% say they are very likely to buy a product online after viewing a video. That’s why videos are the type associated with content with the best ROI, and precisely why marketers are including videos within their digital strategies.
This post will describe which video types function best in each stage from the sales funnel so you can close a lot more deals, and it will also provide an example of each kind of video.
The top from the purchase funnel is known as the “Awareness Stage, ” where customers recognize they have a problem or need and begin to look for an answer or possible option.
one Educational Videos
As your potential buyers start looking for answers, you have an unique opportunity to technique them with helpful information and educate all of them on how to solve their issues. Academic videos are a simple but efficient way to do that. At this point, there’s no ensure they’ll hire your brand to resolve their problem, but you will stick out as an expert on the subject, and so they will remember you when the time concerns make a decision.
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Ví ctor Blasco is the owner and CEO of the explainer movie company Yum Videos . He is also an audiovisual developer and video marketing expert.
LinkedIn: Victor Blasco
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