B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends

Most B2B marketers expect their firms’ 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog.

The report was based on data from a survey of 110 marketers who work for firms in a wide range of different B2B verticals.

Some 56% of respondents say they expect their firm’s 2020 marketing spend to be the same as in 2019, and 41% expect spend to increase.

Only 3% of B2B marketers expect spend to decrease in 2020.

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