Email marketing delivers clickthrough rates which are up to six times higher than that of social and produces the highest ROI of any marketing and advertising channel.
Yet an email is only as good as the content it has.
Users spend simply eleven. 1 seconds reading through an email, on average; images, therefore , perform a vital role in grabbing attention plus communicating the right message. As the older adage goes, a picture is worth one thousand words.
But how can you choose the right image? How can you be assured that it will generate results? Exactly what are some real-life examples of effective plus informed image selection?
The Importance of Images
Pictures are an universally realized language. They draw our eye before anything else, and they can increase the tendency to read a piece by 80% . Clients themselves say they prefer and concentrate on images over text.
Images also help all of us remember information. After three times, people are likely to retain just 10% of the information they have consumed; nevertheless the information is combined with a relevant picture, they remember six times a lot more, according to a study simply by John Medina.
Selecting the Right Image
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