Many marketers consider e-mail marketing the most effective form of digital marketing. However as with any tool, the results you get from this depend on how well you use it.
Think of it like a quick car: Simply having a car within your garage is not enough to get you someplace: You have to know how to drive it, ways to get the best mileage, how to follow the guidelines of the road, and how to not accident. If you get all those pieces correct, your shiny, fast car takes anywhere you want to go.
The same is true for email: If you are using it right, it can take your program where you want it to go.
Having an email program in place is really a start. But knowing how to write excellent subject lines, how to segment efficiently, how to use personalization, and how to make your own emails stand out— those would be the necessities that will give your e-mail program the momentum and effectiveness you want.
Online marketing company evaluator 99Firms created these infographic with tips for methods to improve your email program, along with samples of what’s worked for a variety of businesses. Check it out to add some vroom for your email program. Tap or click on to view a larger version.
Laura Forer is a freelance article writer, email and content strategist, plus crossword puzzle enthusiast. She’s a good assistant editor at MarketingProfs, exactly where she manages infographic submissions, and a lot more.
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