How often do businesses send out marketing emails? Does the particular frequency vary by business dimension?
Most companies send emails out daily or even weekly, the researchers found.
Some 41% of participants say they send marketing email messages to audiences weekly, and 32% say they send emails day-to-day.
Larger companies are more likely to send email messages more often, the researchers found.
Some 37% of companies with more than 500 employees send advertising emails daily, compared with 21% associated with businesses with 101-500 employees.
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Ayaz Nanji is an independent digital strategist and also a co-founder of ICW Content , a marketing agency specializing in article marketing for brands and businesses. He or she is also a research author for MarketingProfs. He has worked intended for Google/YouTube, the Travel Channel, AMERICA ONLINE, and the New York Times.
LinkedIn: Ayaz Nanji
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