Exactly how Quickly Should Brands Respond to Customers on Social Media?

Most US adults say brand names should respond to consumers’ comments upon social media within a day, according to recent research from Clutch .

The particular report was depending on data from a survey of 532 adults age 18 and old in the United States who use social media.

Some 83% of participants say if they try to interact with a brandname on social media they expect a reply within a day; 38% expect an answer within an hour; 15% expect a reply within a couple of days; and 2% much more than a couple days:

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