Exactly what Converts? Web Landing Page Benchmarks plus Trends [Infographic]

Website landing pages which contain a single call to action (CTA) garner an increased average conversion rate than those exceeding one CTA, according to latest research from Unbounce .

The survey was based on information from an analysis of eighteen, 639 website landing pages. The particular researchers ran the pages with the Unbounce Landing Page Analyzer to find out conversion, speed, traffic, and content material benchmarks.

Landing webpages with a single link/CTA have an increased average conversion rate (13. 5%) than pages with two or three links/CTAs (11. 9% and 10. 5%, respectively), the analysis found.

Pages with oversized pictures (1MB+) have a lower average transformation rate than pages without extra-large images. And landing pages which contain fewer words generally have an increased average landing rate than web pages with more words.

Look at infographic for more findings from the document:

About the research : The particular report was depending on data from an analysis associated with 18, 639 website landing webpages. The researchers ran the web pages through the Unbounce Landing Page Analyzer to find out conversion, speed, traffic, and content material benchmarks.

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Ayaz Nanji is an independent electronic strategist and a co-founder of ICW Content , a marketing company specializing in content creation for brands plus businesses. He is also a research writer for MarketingProfs. They have worked for Google/YouTube, the Vacation Channel, AOL, and the New York Moments.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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