Extremely Distracted: What Consumers Do Throughout the Super Bowl [Infographic]

Many consumers do not devote their own full attention to what’s happening at the field while the Super Bowl is definitely on, according to recent study from AdColony .

The report was based on data from the survey of 443 people in the usa age 13 and older.

Some 39% of common consumers say they text throughout the big game, and 39% state they look at social media.

Even consumers who self-identify since football fans aren’t necessarily continually watching the action: Some 16% say they use gaming apps throughout the Super Bowl, 15% look at news/sports apps, and 14% check social media marketing.

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