Two heads are better than one particular. Teams can accomplish what people cannot. Unity is strength.
I would guess you’re obtaining on where I’m headed…
In this article, we’re going to explore the particular immense possibilities of content created by means of collaboration. Why do such an issue? I’ll answer that question using a short list, and then we’ll dig right into a longer list of ways to bring collaborative content to life.
Five Reasons to Collaborate on Articles
one The joy of networking. I’ll start with what could be the least obvious benefit. Content creation could be a lonely job? and collaboration could be the cure.
It’s enjoyable to meld minds, establish several common ground, and grind the particular creative gears with your peers. A person make friends in the process. Doors tend to open up.
2 . Better reach. In 1977, Bing Crosby and David Bowie collaborated on a recording of “Little Drummer Boy. ” In 1993, Bono recorded a Cole Porter tune with Frank Sinatra.
Those crooner combos are usually clearly odd couples. But they failed to merely make lovely music collectively; each of the artists reached across the church aisle, figuratively speaking, and enjoyed contact with a new audience.
Collaborative content works this way— in several ways: more platforms, a lot more media, and a larger audience.
3. Specialist. Perhaps the most obvious cause to holler-up a helper within content creation is to explore some brand new ground or tap into expertise you just don’t have.
4. New perspectives. It’s possible you have the expertise in order to tackle the topic of the content you’re developing, but you simply want to bring a brand new perspective to the party. Say most likely a winemaking expert. Obviously, you are able to pick up new insights and guidelines from an experienced peer in the industry— and your audience can too.
5. Range. I applaud uniformity, but yawn at predictability. Therefore , I submit, if you play exactly the same card every time you publish, different forms of collaboration adds variety for your output and keeps your content refreshing.
Let’s today look at some of these forms of content-creation cooperation.
fifteen Ways to Collaborate on Content
1 ) Webinar. Webinars provide us a classic example of collaborative content material. In The A-Z Guide to Running Reside Webinars , a robust guide released on the ClickMeeting blog, author Agnes Jozwiak lists six reasons for having a guest speaker, many of which reveal the list we looked at above.
Jozwiak writes, “If a respected industry authority promotes your products and speaks with passion, your credibility improves automatically. inch
ClickMeeting keeps a robust “press center” where this archives the many webinars and activities in which the company has collaborated along with subject-matter experts.
2 . Roundup. “Rounding up” a roster of experts is a tried and true formulation for blog posts, e-books, and other articles types. Roundups can be a great learn. Participants are likely to help comprise the social media army to promote the content often times across their networks.
In a post on the power associated with expert rounds , blogger Zac Johnson writes, “Not only are you currently creating new content and worth for your audience, your site is also obtaining a ton of social media shares, professional exposure, and authority in the process. inch
A few words and phrases of caution, though: (1) Utilize the roundup approach only occasionally, plus (2) feature a reasonable number of collaborators. The “101 Experts… ” write-up can be exhausting to read— that.
3. Interview. Specialist interviews obviously predate digital press and can now apply to nearly every mass media format.
4. Quote. A single form of collaborative content can be as easy as getting an expert outsider in order to chime in on piece a person write or record. Orbit Media’s Andy Crestodina is a major specialist of this approach and solicits a number of expert quotes in nearly every write-up he publishes.
Andy creates : “You’re a journalist. Contributing factors are your sources. If you can, put in a contributor quote to every article. inch
Also, Andy’s a popular speaker on the marketing signal and keeps his speeches (and slides) fresh by quoting recognized peers in marketing.
5. Infographic. I suppose the popular infographic content material format doesn’t jump immediately in your thoughts when exploring collaborative content performs, but I’ve had good achievement with (1) creating infographics completely based on expert quotes and (2) simply including expert quotes plus contributions.
Best portion of an infographic I created for the blog featuring concepts from 22 influential marketers.
six. Presentation. Presentations (AKA slideshows) can become much more interesting using the inclusion of ideas from collaborators. In fact , I can’t think of a business type where this strategy wouldn’t apply.
7. Podcasting. Podcasts are an organic for collaboration. And the 2018 figures from Edison Research (conducted in partnership with Triton Digital ) show a steadily upward pattern in the popularity of podcasts designed for five consecutive years.
Most podcasters host job interview shows with subject-matter experts. An additional viable strategy is bringing several experts together on a regular basis.
Andy Crestodina and I try this with our two-person conversation format within our podcast program Content Jam (formerly Content Matters).
8. Video. Like podcasts, video is perfect for collaboration. Video content might uses an industry influencer— or several— in addition to partners, customers, or any other related collaborator.
I would like to also mention that video a person record with expert spokespersons— within interview, webinar, talking head, or even other format— can be easily repurposed for audio-only, text-based, and just regarding any other media format.
9. Research. Buzzsumo and Moz collaborated on the research project in which these people discovered that research-based studies are amongst a short list of content types that will outperform most others in generating shares and links.
Of course , conducting research is repetitious and time-intensive, which makes it ideal for participating. With multiple companies working together you are able to divide the costs, reduce the workload, plus pool a larger sample.
The data above— the result of the collaboration between Buzzsumo and Mantis research— shows nearly half of content material marketers now publish original analysis, half of those who don’t are making programs to, and the majority meet or exceed their own expectations.
10. Workshops and activities. Rally collaborators to create variety and intrigue to your advertising events. Here again, hosting visitor speakers (and, of course , recording the particular sessions) lends itself to repurposing every which usually way.
11. Courses. Train together. (I stole that short and snappy sentence from this post about collaboration simply by Regina .
12. Blog. If there’s a no-brainer on this checklist, it’s this one: Look for opportunities to request experts to contribute guest blogposts to your blog.
Shortcut alert: Simply curate a good expert’s content and cite your own source, or
look for ways to do that— after which some. For instance, you could find a great quotation (or video, or podcast, or even whatever) and invite the spokesperson to expand on their ideas within your blog post.
13. E-books and guides. Let’s call this “big content”— the stuff you produce, in many instances, to be downloaded from a squeeze page or form of some sort. You can draw collaborators into the mix where this strengthens the content, or you can even foundation your entire publication on collaborators.
You can extend the particular mileage of ambitious collaboration tasks like this one, an e-book I conceived plus wrote for Kapost . Having a series of interviews with content marketing and advertising experts, it was repurposed in a variety of ways plus became the subject of a subsequent web conferencing featuring two of the interviewees.
fourteen. Contests and giveaways. I worked closely with ShortStack , a SaaS company that concentrates largely on enabling brands to produce contests, giveaways, sweepstakes, and numerous forms of interactive content. I noticed some of the most interesting promotions were usually the result of two or more brands’ collaborating on the campaign.
This particular Instagram post promotes a co-branded contest from the publisher FeedFeed plus natural food brand Bob’s Crimson Mill. Look closely, and you’ll view the post earned nearly 10K loves in one day.
15. Case research. Demand Gen Report’s 2017 Content Preferences Survey reveals buyers use case research more than any other content to inform their own purchasing decisions.
Partner with your clients to promote their own brand and deliver real-world samples of how your products and services solve issues.
Collaborate for your Heart’s Content
The 15 types of content material I detailed in this post are perfect examples of ways to collaborate on content material, but perhaps it also sparks tips that may work for your market.
Twitter chats… Instagram influencer campaigns… User communities… crowdsourced recipe books, photo galleries…
Collaborate on whatever you can think of. I’ve found that as soon as you dive in, you discover a world associated with possibilities. And I know you’ll discover that will collaboration makes content creation easier, more pleasurable, more fruitful, and, in many cases, quite effective.
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