Brands have two options: in order to anticipate a consumer’s mood, or change it.
By putting content that appeals to consumers’ present mood, we’re able to take advantage of their particular purchase intent. In that regard, the particular context in which an advertising or even marketing message is served within has a huge bearing on the way it really is received.
Online press platforms are notorious for their utilization of first-person data. But we can furthermore analyze page data. Doing so enables a rich understanding of context, and yes it enables us to predict the surroundings our messages will appear in.
In this, the second video of the Context Is Everything* number of interviews, Sabine Benoit, professor associated with marketing at the University of Surrey, briefly explains how consumer actions are affected by contextual factors, and what entrepreneurs can do to capitalize on this.
*The Context is Everything number of videos presents illustrates of discussions with neuroscientists, linguists, and behavioral psychologists about how individuals react to video messages in the electronic environment. The series is a task of video intelligence platform vi , which connects publishers, content companies, and brands through video storytelling.
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