Groundhogs, Coffee, and Oktoberfest: Top-Performing Non-traditional Email Themes

Which unconventional email themes— promotions revolving around things like nontraditional vacations and special events— performed great for marketers in 2018?

To find out, Yes Marketing analyzed data from billions of emails delivered by its clients in 1Q18 through 3Q18.

The particular researchers found that Groundhog Day emails had the highest typical conversion rate (19. 8%) amongst unconventionally themed campaigns.

National Coffee Day emails acquired both the highest average unique click on rate (3. 2%) and click-to-open rate (23. 9%) among promotions with unconventional themes, and Oktoberfest emails had the highest average open up rate (22. 2%).

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