B2B companies are usually familiar with occasion sponsorship. Conferences are sponsored simply by vendors, and many businesses find support a highly effective way of increasing brand acknowledgement and driving leads.
But B2C brands get in around the action, too. Sporting arenas, for instance , are often sponsored by B2C manufacturers. But you don’t need millions of dollars towards your company’s name out into your neighborhood.
An infographic by ZipSprout , a marketing company that specializes in local marketing, explores how brands can sponsor all kinds of events, such as sports competitions, celebrations, and charitable causes.
The graphic notes that assisting local events gives people good feelings about your brand while offering an opportunity to become better known within your community. It also helps your local SEARCH ENGINE OPTIMIZATION efforts by associating your brand name with an event people are searching for.
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