How often do you see a brand-related tweet, Facebook post, or some thing similar without some form of visual content ? Nearly all marketers have accepted the need for the visual-led strategy to amplify their social media marketing and digital marketing activities, yet how do you know if your content marketing is operating?
74% of social media marketers make use of visual assets , and this shape is only going to increase. Whether you develop your own visual assets or make use of those already out there, to have a considerable impact, it is essential you’ re providing what your audience wants.
In this blog, I’ ll cover several key aspects of visual content advertising your business has to consider to achieve the conversion rates you desire.
Image Size Matters on Social media marketing
Nothing looks a lot more amateurish than a poorly posted picture, pixelated graphics, or a visual resource that isn’ t right for the specific social media channel. All channels have got their specific picture sizes which you have to be familiar with to ensure you create content which matches. The dimensions below are subject to modify over time but are the current dimensions for each channel.
- Profile pictures/Business Page profile photos: 180 x 180 pixels (or 160 x 160 on a desktop)
- Cover photos: 820 x 213 pixels (displays from 640 x 360 on most smartphones)
- Shared images: suggested size of approximately 1200 x 630 pixels
- Shared hyperlinks: when you share a link on Fb the image often comes with it, which share size is 1200 x 627
- User profile photo: 400 x 400 -pixels (displays at 200 x two hundred pixels)
- Header picture: 1500 x 500 pixels
- Stream/Timeline photos: no smaller sized than 440 x 220 -pixels
- User profile picture: 110 x 110 -pixels
- Thumbnail sizes: 161 x 161 pixels
- Regular photo size: 1080 by 1080 pixels (scaled down to 612 x 612 and appearing within your feed at 510 x 510)
- Individual profile picture: 400 x four hundred pixels (recommended size)
- Personal background image: 1584 by 396 pixels
- Logo: 300 x 300 pixels
- Profile image: 165 x 165 pixels (appears at 32 x 32 over the platform)
- Pin dimensions: you have a range of options when pinning but the pins on the main page will always appear at 236 pixels with the height to size. Expanded pins have a minimum size of 600 pixels
Size is really key in order to effective visual content marketing. Terribly formatted and sized images can put potential clients and customers away from, and it raises questions about your own ability to properly use the platform you’ re advertising on.
Exploring Your Visual Content Choices
Visual content is available in so many forms, and while a lot can be prominent on social media , it isn’ to always the case. Traditional advertising strategies, including banner ads, are still incredibly valuable and can be used effectively within your broader advertising campaigns . Here is a closer take a look at some of your visual asset choices and how to succeed.
Banner ad Ads
Banner advertisements really are a direct form of advertising. Visitors are aware of it, and so you have to work hard to keep all of them interested and convince them to click on through. There are some fantastic examples of efficient banners ads to learn from, even from apparently dry sectors like IT ! Therefore , when putting together your banner advertisements, be sure to keep these points in your mind:
- Why is your own ad compelling? What are your users getting into return for engaging?
- How relevant is your ad? Think about the context of your advertisement— its positioning and the timing of it are all essential to its success.
- Stay committed to your campaign. If you at first don’ t get a positive reaction it doesn’ t necessarily mean it’ s time to pull your advertisement, it can confuse your audience in case you change your branding/ads too often and will thin down your brand image.
Cartoon GIFs are typically associated with social media hilarity, but things have seriously transformed. With apps such as GIPHY incorporated into Twitter and Facebook, as well as brands consistently generating high-quality GIFs of their own, it’ ersus easy to consist of GIFs in your marketing campaign .
Brands doing well with GIFs include:
General Electric powered
General Electrical maintains an entire Tumblr page focused on teaching us about science by means of GIFs. The account exists to deliver education and learning about science solely by means of GIFs.
Using interesting visual and video content will be proving to be a definite success regarding General Electric, as the over GIF received 479 engagements (such as likes, reblogs, and notes). The success is highlighted a lot more so when comparing to their main Tumblr page— a recent wind farm image sparked just over 150 engagements, plus a video about using light in order to measure athletic performance only obtained 50.
UK clothing brand name Boden incorporate GIFs both on the website and in their emails, including a more interactive and fun turn to their offering. They are also used on social networking to promote offers and highlight new products:
— Boden (@Bodenclothing) November twenty five, 2017
TV company Adult Swim is among the top brands showing how GIFs can be effective on Twitter. Using a wealth of their own content to play with, their own Twitter account is often alive plus interactive with fun and humorous GIFs to attract and engage their own followers:
— [adult swim] (@adultswim) 22 September 2017
With more than 100 retweets and 567 wants, the original and engaging nature of the content was perfectly in keeping within the style of the brand and captivated the attention of their followers, many of who responded with memes or GIFs of their own:
The particular future… picture. twitter. com/HFnvuPOiNp
— ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017
— Helst vs Xmas FT10 (@_Helst_) September 22, 2017
Memes are sometimes thought of as a little discourteous, and getting it wrong could be harmful for a brand’ s reputation. Yet those who get it right, get it therefore right. Memes inject humor right into a brand and can help it connect on the more informal level with its viewers.
BarkBox is one of the top companies on Instagram showing exactly how powerful memes can be. Indeed, virtually every one of their posts is a meme, and they never fail to get a very long attention. In the below example, BarkBox attract over 23, 000 Prefers with 100s and 100s of comments— all from a cute picture of the dog in a car with an entertaining caption!
In this example, the brand name is not only keeping true to their funny and meme-led approach to Instagram, however they are also utilizing the popularity of a recognized Instagram “ star” in the form of the particular well-known Pomeranian Cupcake (who recieve more than 86, 000 Instagram supporters herself). Combining the engaging plus humorous meme format with changer marketing has proved a real achievement for BarkBox.
Much like Adult Go swimming, Nickelodeon are able to use their own plan content to drive their visual content material marketing, and they do so in the form of amusing and attention-grabbing memes on Tweets:
— Nickelodeon (@Nickelodeon) 3 November 2017
Participating with fans of the program plus attracting over 100 likes, Nickelodeon show how repurposing their own content material in a new way can be an actual success.
Traditional video content material continues to be popular, but in terms associated with visual content marketing, it is often fast and attention-grabbing forms, such as memes and GIFs, which instantly attract users and cause them to engage with your articles. Although there are certainly ways you can accept longer form video, such as through GoPro, to improve the impact of the video marketing execution!
Image Only Advertisements
It’ s a brave brand name that finds an effective way of making use of just images in their advertisements, yet there are many fantastic examples of ads without or very few words, including these types of campaigns from Kit Kat, Chupa Chups, and Sensodyne:
Succeeding together with your Visual Content
Visible content advertising is all about conversion , much like any kind of marketing technique. However , with the enjoyable factor, entertainment focus, and satisfying process involved in putting these types of promotions together, it can be easy to get caught up.
The critical point to focus on, as mentioned earlier, is meaning. Is what you’ re posting really relevant to your audience? Will it include something to their experience of your brand name? Will it help build a connection with your own brand, and make it memorable?
Just because something is funny plus relatable doesn’ t mean it is going to bring something positive to your brand name, and this should always be in your mind when making and sharing visuals.
Do you have any great examples of visible content to share? I’ d like to see them in the comments!
If you liked Learn how to Drive Traffic With Your Visual Articles by Then you'll love Marketing Company Miami