Corporate communications and advertising professionals say engaging in better storytelling is the tactic/trend that will matter the majority of over the next year, according to latest research from Sword and the Script Press and Ned Lundquist’s Work of the Week .
The survey was based on information from a survey conducted in Feb 2018 among 155 corporate marketing communications and PR professionals.
Respondents rank storytelling as the trend/tactic that will matter most over the following 12 months.
Content advertising ranks second, followed by thought management, aligning with Marketing, and changer marketing.
Respondents say external awards applications, whitepapers, and press releases are the trends/tactics that will matter least over the following 12 months.
In regards to the research : The report was based on data from the survey conducted in February 2018 among 155 corporate communications plus PR professionals.
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Ayaz Nanji is an self-employed digital strategist and a co-founder associated with ICW Content , an advertising agency specializing in content creation for brand names and businesses. He is also a study writer for MarketingProfs. He has worked for Google/YouTube, the particular Travel Channel, AOL, and the Ny Times.
LinkedIn: Ayaz Nanji
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