Marketers say email plus content marketing are the most effective strategies for driving prospects through the product sales pipeline and toward conversion/revenue, according to recent research from Ascend2 .
The report had been based on data from a survey performed in July 2018 among 229 marketing influencers (49% of participants work for B2B firms, 32% just for B2C firms, and 19% just for hybrid (B2B and B2C) firms).
Some 47% associated with marketers say email is among the most reliable tactics for achieving their business lead nurturing priorities.
Which is followed by 45%, who say content material or video marketing is among the most reliable tactics.
Marketers say the top focal points that they want their lead growing strategies to achieve are to increase product sales opportunities (55% agree) and to enhance conversions (53%).
About the research : The particular report was depending on data from a survey conducted within July 2018 among 229 marketing and advertising influencers (49% of respondents work with B2B firms, 32% for B2C firms, and 19% for cross firms).
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Ayaz Nanji is an independent electronic strategist and a co-founder of ICW Content , a marketing company specializing in content creation for brands plus businesses. He is also a research writer for MarketingProfs. He’s worked for Google/YouTube, the Journey Channel, AOL, and the New York Situations.
LinkedIn: Ayaz Nanji
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