The particular report was depending on data from a survey of 438 B2B technology buyers and 240 individuals who work for B2B technology suppliers.
Buyers use 5 different sources of information, on average, to judge B2B technology vendors.
Buyers say the most influential details sources in evaluating vendors are usually their prior experiences with the item, free trials/accounts, product demos, plus referrals from friends/colleagues/peers. Buyers furthermore rank these four sources because the most trustworthy.
The most commonly used tactics by B2B technology vendors to engage potential buyers are usually company/product websites, product demos, marketing and advertising collateral, case studies, and blogs.
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Ayaz Nanji is an independent digital strategist and also a co-founder of ICW Content , a marketing agency specializing in article marketing for brands and businesses. They are also a research article writer for MarketingProfs. He has worked designed for Google/YouTube, the Travel Channel, AMERICA ONLINE, and the New York Times.
LinkedIn: Ayaz Nanji
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