Instagram has the potential to increase awareness of your brand— but it also has got the potential to cost a lot of money.
The good news is that it doesn’t have to carry out the latter to achieve the former.
And, no, you don’t need to spend half a million dollars to secure a celebrity endorsement. The particular infographic explains that advocates along with other smaller influencers offer big possibilities for brands to reach target viewers, and they cost a lot less than the bigger influencers and celebrities.
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