The particular Psychology of Advertising: Thinking versus Feeling [Infographic]

Each person is exposed to almost two million TV advertisements plus commercials, on average, each year. That’s a thick barrier for marketers to break to make their ads some of the couple of that people actually remember.

But there are ways you can help your own ads be seen and recalled. Psychological content tends to outperform rational articles, says an infographic simply by USC Dornsife College .  

The graphic explains that will “emotional response to an ad offers far greater influence on a consumer’s intention of buy a product than the ad’s articles does. ”

It offers some tips for how your advertisements can elicit emotive responses, which includes creating joy or surprise plus building an emotional roller coaster.  

To see those people tips, examples of brands that generate emotion, and more, check out the graphic. Touch or click to see a larger edition.


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Laura Forer is a freelancer writer, email and content strategist, and crossword puzzle enthusiast. She is an assistant editor at MarketingProfs, where she manages infographic distribution, among other things.

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