What are the most challenging reasons for content marketing? Which tasks perform content professionals in different roles discover most difficult?
Content strategists say their top challenges are usually developing content that resonates along with target audiences, developing ROI programs, and finding/researching the most relevant subjects.
Content writers state their top challenges are finding an equilibrium between creativity and SEO, knowing their target audiences, and conference deadlines/time management.
PR/marketing managers say their top issues are defining the ROI associated with campaigns/activities, deciding what to cover, plus finding places to publish content.
Content material editors say their top difficulties are editing drafts, coordinating workflows, and managing editorial calendars.
Project managers say their own top challenges are planning and source management, process and documentation, plus communication with team members and stakeholders.
Check out the following infographic for more insights from the research :
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Ayaz Nanji is an independent digital strategist as well as a co-founder of ICW Content , a marketing agency specializing in article marketing for brands and businesses. He or she is also a research author for MarketingProfs. He has worked intended for Google/YouTube, the Travel Channel, AMERICA ONLINE, and the New York Times.
LinkedIn: Ayaz Nanji
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